Navigation
  • home
  • why?
  • how?
  • what?
  • who?
  • with whom?
Big Brother

Big data has to show that it’s not like Big Brother.

Mark Wills, June 13, 2013
John Gapper, of the FT, writes “We do not know yet what this new technology of data analysis and artificial intelligence means.“  But for good or bad this is the way of the future.  The benefits will be self-evident and our vulnerability only protected by trust. For brands trust is a must. For Governments… well I’ll [...]
Go on. Read more....
Klaxon

Sound the disintermediation klaxon!

Mark Wills, May 24, 2013
What a great article – Why ‘ad agencies’ could be on brink of extinction. With the continuous evolution of technology – and subsequent changes in consumer behavior and expectation – we find ourselves at the cusp of a transformation in the way consumers expect brands to engage them.  This is equally terrifying for traditional agencies, [...]
Go on. Read more....
mm6poster

Magic is real and the magicians magnificent.

admin, April 9, 2013
Michael Wolff, with his expected contrarian view, paints a dystopian picture of today’s communication world. Yes, things have moved on from the halcyon days of broadcast advertising – thank goodness. But that’s not to say the craft behind it has become redundant. In today’s world of proliferated choice there’s an even greater need for salesmanship. And [...]
Go on. Read more....
Chess Game

Game of engagement.

Mark Wills, December 12, 2012
I recently read that in the next couple of months people from San Jose, a cash-strapped city in California, will embark on a curious modern experiment. San Jose’s citizens will be invited to play with the city’s budget for a day, using pretend ‘money’. The hope is that by logging into a computer-game-cum-budget-exercise, residents will [...]
Go on. Read more....
vote-poster

Exercise your right.

Mark Wills, November 5, 2012
Irrespective of your personal politics, this is way too important to sit idle. As someone not fortunate enough to vote in this country – something I must remedy – it gives me greater cause to encourage all those that can to do so. Get out there, it’s your opportunity to participate and make a difference. [...]
Go on. Read more....
Creative tension without the mea culpa.

Creative tension without the mea culpa.

Mark Wills, October 9, 2012
The renegade street artist who helped Obama become president four years ago has just avoided incarceration for his creativity. By it’s very nature Shepard Fairey’s art has always existed on the edge of the law and its this tension that has made his work so powerful and provocative. But although the ‘Hope’ poster may have [...]
Go on. Read more....
images

Talent Attraction.

Mark Wills, October 3, 2012
A recent piece of research commissioned by The Talent Business and the subsequent article in Fast Company prompted an exchange of e-mails between its Global Chairman & CEO, Gary Stolkin, and me. (In the spirit of full disclosure, I should point out I first met Gary over twenty years ago when I started working at Saatchi & [...]
Go on. Read more....
1290268366kZmSli

Buy by the ounce.

Mark Wills, October 3, 2012
Have you ever noticed things bought by the ounce are normally better than things bought by the pound? Saffron versus salt, caviar versus cod – for example. So why should we believe it when we’re continually told that bigger is better? There certainly are times when the merger of two companies can create economies of scale [...]
Go on. Read more....
tony_scott

We’ve lost a master of our craft.

Mark Wills, September 26, 2012
‘Director Tony Scott jumps to his death from L.A. bridge’ – very sad news. We lose a master of our craft.  Barclays “Big” TV spot with Anthony Hopkins, directed by Tony Scott, speaks volumes about his skill and vision.  He will be missed.
Go on. Read more....
soup_cans

Commerce imitating art imitating commerce.

Mark Wills, September 26, 2012
To commemorate the 50th anniversary of Andy Warhol’s first solo exhibition, which featured 32 paintings of Campbell’s Soup cans “stacked” on the gallery wall, Campbell has released limited-edition Warhol-inspired cans of its condensed tomato soup through the Target store, here in the US. The father of pop art painted pictures of the soup cans, which [...]
Go on. Read more....
ExP_old_TV1

TV Advertising is Dead. Long live TV Advertising.

Mark Wills, September 19, 2012
A couple of news stories caught my eye recently. The first was the now familiar tale that TV advertising is failing to reach its intended audiences. Using figures from Nielsen and Kantar Media, ad targeting company Simulmedia has found that in many cases as many as three-quarters of marketers’ TV ad impressions are viewed by just [...]
Go on. Read more....

Audacious Group.

au·da·cious (ô-dāˈshəs)
- adjective
1. in defiance of convention.

Thoughts.

  • Big data has to show that it’s not like Big Brother.
  • Sound the disintermediation klaxon!
  • Magic is real and the magicians magnificent.
  • Game of engagement.
  • Exercise your right.

We Are Different.

  • home
  • why?
  • how?
  • what?
  • who?
  • with whom?

Get in touch.

+1 917.287.2453
mwills@audaciousgroup.com

© 2012, Audacious Group, LLC